Unlock the Lockdown

Onsite Promotion is an integral part of any Handshake Hotline operation. It involves visiting the factory site and engaging with the workers explaining to them the purpose & objectives of the hotline. The face to face communication is the touch ID to unlock the insights of the workers, especially in the lockdown. Workers can get started using the hotline by having awareness of what situations and scenarios they are in.

Brands in co-operation with the factory management facilitate the implementation of the on-site promotion. Factory management-the team responsible for facilitating it- their whole-hearted support is an absolute must during this activity.

During the pandemic, most of the promotion programmes had to be done online for safety. However, all stakeholders do understand that face-to-face communication with workers on the ground has unique advantages which online one cannot offer. For now, the situation is within control. Our hotline team restarts the onsite promotion under the brands' encouragement.

There are a few challenges for the hotline promotion. Undoubtedly, the involvement from the management helps workers to open up with the hotline team. It is also necessary to ensure that the workers are able to grasp the message that is being conveyed during the promotion.

The workers usually come up with the umpteenth questions during the live interaction. It is not an easy task for the promotion team to respond to tons of questions at the same time in the site promotion. When it comes to online promotion, clarity in communication is very important as the effects of promotion vary according to what medium is used, like radio and a Zoom call. It is difficult to reach out to the workers individually as lack of community interaction when the promotion is online.

However, the hotline team must ensure maximum reach and impact.